Digital platform
We’re lovers, not fighters… but we’ll fight for what we love.
Ad-like objects
We developed several Ad-LOBs to demonstrate the range of our creative platform, from emotional benefit, to functional benefit, to translation across languages and cultures for various markets (e.g. Brazil)
#FoodSelfie
Our way of leveraging two of the biggest trends on Instagram (selfies and foodporn) and spinning them into an ownable brand platform. Posts can come directly from anthropomorphized food objects—including Tums' tv characters—across a range of voices and tonalities.
Swipe to discover
Social discovery partnership within Tinder app. Ad placements would be natively woven into the UX-- swipe left if you're not interested in the profile, heartburn-inducing food images would randomly appear with dating profiles, swipe right (showing it love) and unlock a coupon you can add directly to Passbook.
Branded utility
Partnership with Yelp to bring social discovery to fans. After setting search parameters, users can swipe through authentic user photos—scraped from foursquare, Instagram and Twitter—to identify meal options that fit their desires and receive cuisine-specific product messaging and discounts from Tums
Streamlining the path to purchase
Context-specific ad placements (like geo-locating mobile users in stadiums) offer coupons straight to Passbook, which allows us to send push notifications and streamline the path to purchase
Brand integration
Food delivery partnerships let us advertise natively on a platform like Seamless and better yet, integrate free sampling into the ordering interface
Food porn FTW
In-store physical and digital placements in the "love" aisle, as well as eCRM to drive traffic to the world's larges Pinterest board of food love
